Last updated: March 4, 2026 Effective date: March 4, 2026
1. Who We Are
Flite Software Ltd (“FluidFlow”, “we”, “us”, “our”) is the data controller responsible for your personal data. We develop and distribute FluidFlow, a hydraulic pipe system design and analysis software platform.
- Company: Flite Software Ltd
- Registered address: Block E, Balliniska Business Park, Springtown Road, Londonderry, Northern Ireland, BT48 0LY
- Website: fluidflowinfo.com
- Contact: [email protected]
2. What Data We Collect
We collect personal data when you interact with our website, request a trial, purchase a licence, or contact us for support.
2.1 Information You Provide Directly
- Contact information: name, email address, phone number, job title, company name
- Account information: login credentials for software licensing, training platforms, and support portals
- Trial and purchase data: information submitted through trial request forms, quote requests, and purchase orders
- Support correspondence: messages, attachments, and technical details shared via support tickets or live chat
- Training data: course enrolment, progress, and completion records on our training platform
2.2 Information Collected Automatically
- Website analytics: pages visited, time on site, referral source, browser type, device information, and IP address (via Google Analytics)
- Cookies and similar technologies: see Section 7 below
- Software usage: licence activation data, version information, and anonymous usage statistics to improve the product
2.3 Information from Third Parties
- Business contact information from industry directories and public sources for sales enquiries
- Data enrichment from trusted B2B data providers to better understand our customers’ industries and needs
3. How We Use Your Data
We process your personal data for the following purposes:
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| Fulfilling software licence agreements and delivering services | Performance of a contract |
| Processing trial requests and providing evaluation software | Performance of a contract / Legitimate interest |
| Providing technical support and training | Performance of a contract |
| Sending product updates, release notifications, and renewal reminders | Legitimate interest |
| Marketing communications (newsletters, webinars, events) | Consent |
| Website analytics and performance improvement | Legitimate interest |
| Complying with legal obligations | Legal obligation |
4. Who We Share Data With
We do not sell your personal data. We share data only with:
- Service providers: who process data on our behalf, including:
- CRM platform (Pipedrive) — customer relationship management
- Customer messaging (Intercom) — live chat and support
- Training platform (Thinkific) — course delivery
- Email delivery services — transactional and marketing emails
- Analytics (Google Analytics) — website usage analysis
- Payment processors — secure payment handling
- Authorised resellers and partners: in your region, where applicable, to provide local support and sales assistance
- Legal authorities: where required by law or to protect our legal rights
All third-party processors are contractually bound to protect your data and process it only as instructed by us.
5. International Data Transfers
Some of our service providers operate outside the United Kingdom and European Economic Area (EEA). Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTAs)
- EU Standard Contractual Clauses (SCCs)
- Adequacy decisions where applicable
6. How Long We Keep Your Data
- Customer data: for the duration of the business relationship plus 6 years (UK statutory retention)
- Trial user data: 2 years from the end of the trial period, unless you become a customer
- Marketing contacts: until you withdraw consent or unsubscribe
- Website analytics: 26 months (Google Analytics default)
- Support tickets: 3 years from resolution
7. Cookies
Our website uses cookies to:
- Essential cookies: enable core website functionality (session management, security)
- Analytics cookies: understand how visitors use our site (Google Analytics)
- Marketing cookies: deliver relevant advertising and measure campaign effectiveness
- Chat cookies: enable live chat support functionality (Intercom)
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
8. Your Rights
Under the UK GDPR and EU GDPR, you have the right to:
- Access: request a copy of the personal data we hold about you
- Rectification: ask us to correct inaccurate or incomplete data
- Erasure: request deletion of your personal data (“right to be forgotten”)
- Restriction: ask us to limit how we process your data
- Portability: receive your data in a structured, machine-readable format
- Objection: object to processing based on legitimate interest, including direct marketing
- Withdraw consent: where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit (TLS/SSL)
- Access controls and authentication for systems containing personal data
- Regular security assessments and monitoring
- Staff training on data protection responsibilities
10. Children’s Privacy
Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via our website. The “Last updated” date at the top indicates the most recent revision.
12. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with:
- UK: Information Commissioner’s Office (ICO) — ico.org.uk
- EU: Your local Data Protection Authority
13. Contact Us
For any questions about this Privacy Policy or our data practices:
- Email: [email protected]
- Address: Flite Software Ltd, Block E, Balliniska Business Park, Springtown Road, Londonderry, Northern Ireland, BT48 0LY
