Last updated: March 4, 2026
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it. Some cookies are essential for the site to function. Others help us improve your experience or deliver relevant content.
2. How We Use Cookies
FluidFlow (fluidflowinfo.com) uses cookies for four purposes:
2.1 Essential Cookies
Required for the website to function. Cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wordpresssec* | WordPress | Authentication and security | Session |
| wordpress_loggedin* | WordPress | Identifies logged-in users | Session |
| wp-settings-* | WordPress | User interface preferences | 1 year |
| wfwaf-authcookie-* | Wordfence [VERIFY] | Security firewall | 12 hours |
| PHPSESSID | Server | Maintains server session | Session |
2.2 Analytics Cookies
Help us understand how visitors use the site. Data is aggregated and anonymous.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (GA4) | Distinguishes unique visitors | 2 years |
| ga* | Google Analytics (GA4) | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes visitors (24hr) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
2.3 Functional Cookies
Enable features like live chat and form submissions.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| intercom-id-* | Intercom | Identifies visitor for live chat | 9 months |
| intercom-session-* | Intercom | Maintains chat session | 1 week |
| intercom-device-id-* | Intercom | Device identification for chat | 9 months |
2.4 Marketing Cookies
Used to deliver relevant advertising and measure campaign effectiveness. Only set if you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| _fbp [VERIFY: if using Meta ads] | Meta (Facebook) | Tracks visits for targeting | 90 days |
| li_sugr [VERIFY: if using LinkedIn ads] | Insight tag for measurement | 90 days |
Marketing cookies will be added as advertising campaigns are launched. This table will be updated accordingly.
3. Cookie Consent
When you first visit fluidflowinfo.com, you will see a cookie banner asking for your consent. You can:
- Accept all cookies — enables analytics, functional, and marketing cookies
- Accept essential only — only cookies required for the site to work
- Manage preferences — choose which categories to enable
You can change your preferences at any time by clicking [VERIFY: “Cookie Settings” link location — footer or privacy page].
Google Consent Mode v2: Our cookie consent implementation supports Google Consent Mode v2, which is required for GA4 and Google Ads conversion tracking to function correctly for UK and EU visitors. Without this, consent signals are not passed to Google and conversions may not be recorded.
4. Third-Party Cookies
Some cookies are set by third-party services we use. These services have their own privacy and cookie policies:
- Google Analytics: Google Privacy Policy
- Google Ads: Google Ads Policies
- Intercom: Intercom Privacy Policy
- Thinkific: Thinkific Privacy Policy
5. How to Control Cookies
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
Blocking all cookies may affect website functionality, including live chat and form submissions.
6. Updates to This Policy
We will update this Cookie Policy when we add or remove cookies or third-party services. The “Last updated” date at the top indicates the most recent revision.
7. Contact
Questions about our use of cookies:
- Email: [email protected]
- Address: Flite Software Ltd, Block E, Balliniska Business Park, Springtown Road, Londonderry, Northern Ireland, BT48 0LY
